Blog – Cognitgo

Implementing a Winning Service Drive Strategy: Training, Tools, and Continuous Improvement

July 22, 2025

Learn how to implement a successful service drive acquisition strategy using AI tools, SOPs, staff training, and performance tracking to boost dealership growth.

Ethical & Compliant Acquisition: Navigating AI Regulations, Data Privacy, and Bias

July 15, 2025

Learn how dealerships can use AI responsibly, covering bias prevention, FTC rules, data privacy laws, and ethical customer engagement strategies.

Tech-Powered Prospecting: Leveraging Data and AI in the Service Lane

July 9, 2025

In Part 1, we established that your service drive is an untapped goldmine for vehicle acquisitions. We talked about understanding the service customer and the art of traditional engagement. Now,…

The Untapped Goldmine: Why Your Service Drive is Key to Vehicle Acquisition

July 3, 2025

Discover how your service drive can be a consistent, cost-effective source of used vehicle inventory and trade-ins. The first of a 4-part dealership series.

Preparing for the Road Ahead: How Dealerships Can Stay Agile in a Changing Market

June 25, 2025

With rising tariffs and shifting supply chains, dealerships face new challenges. Learn how to adapt inventory, pricing, service, and customer engagement strategies to stay resilient and competitive.

The Hidden Cost of Ignoring Service Customers for Trade-In Opportunities

June 17, 2025

Service customers offer more than maintenance revenue—they’re prime trade-in leads. Learn how to turn service visits into sales opportunities with ROboT’s timely, data-driven engagement.

How to Pick the Right AI Partner for Your Dealership

June 9, 2025

AI is making a real difference in how dealerships work today — from smarter lead engagement to smoother operations across the board. But as exciting as it sounds, bringing in…

How Dealerships Can Use AI to Strengthen Customer Loyalty After the Sale

June 3, 2025

Most dealerships focus a lot of energy on getting customers through the door — and rightly so.But the real growth often happens after the sale. That’s where loyalty kicks in:…

How Digital Retailing Can Streamline the Summer Car-Buying Journey

May 13, 2025

Summer is one of the busiest seasons for car buyers. Families planning road trips, recent graduates looking for their first vehicles, and customers wanting to trade in for a more…

How AI Enhances Sales Without Losing the Human Touch

May 6, 2025

AI can supercharge your sales process—but it must feel personal, not robotic. Learn how dealerships can use AI to build trust, personalize engagement, and support human-led selling.

Overcoming Common Challenges in Dealership Automation

May 1, 2025

Automation can transform dealership operations—but only if challenges like system integration, employee adaptation, and maintaining customer connection are addressed smartly. Learn how to overcome them.

Beyond Manual Follow-Ups: How Dealerships Are Closing More Deals

April 8, 2025

Manual follow-ups can’t keep up with today’s customers. Learn how dealerships are using AI to automate, personalize, and convert leads faster—without missing a beat.

How Dealerships Can Stay Secure in a Changing Cyber Landscape

April 1, 2025

In today’s digital-driven world, dealerships rely on sophisticated software to manage everything from sales and financing to inventory and customer relationships. This technology has enabled incredible efficiency, but it has…

2025 Automotive Industry Outlook: 4 Key Takeaways from Industry Experts

March 25, 2025

The global automotive industry is on the brink of a transformative year. Shifting economic policies, evolving electrification strategies, and new business models are shaping the trajectory of 2025. While technology…

Fixed Ops Growth: Using AI to Boost Efficiency & Revenue

March 19, 2025

AI is revolutionizing fixed operations, enhancing efficiency, increasing revenue, and improving customer experiences. Learn how predictive insights, automation, and AI-driven personalization drive dealership success.

Spring Into Action: Get Your Car Ready for the Season

March 11, 2025

Spring isn’t just about blooming flowers and warmer weather—it’s also prime time for a fresh start. And while most people think of spring cleaning for their homes, your car deserves…

Why Buyback Programs Are a Win-Win for Dealerships and Customers

March 3, 2025

For many car owners, the decision to sell or trade in a vehicle is often delayed by uncertainty—How much is my car worth? When is the best time to sell?…

Why Service Customers Are Your Best Leads for New Car Sales

February 25, 2025

Your next car sale isn’t from a cold lead—it’s in your service lane. Learn how AI-powered automation turns service customers into high-converting new car buyers.

How to Create a Seamless Trade-In Experience for Customers

February 18, 2025

A smooth trade-in process builds customer trust and increases sales. Learn how dealerships can simplify appraisals, offer competitive pricing, and turn trade-ins into upgrade opportunities.

Seasonal Maintenance Campaigns That Drive Revenue

February 13, 2025

Seasonal changes bring unique challenges for vehicle owners, making maintenance a crucial service opportunity for dealerships. From winter-proofing to summer AC tune-ups, timely service campaigns not only ensure vehicle longevity…

5 Ways to Improve the Customer Experience in Your Service Drive

February 6, 2025

The service drive is more than just a place for routine maintenance; it is a critical touchpoint in the customer journey. For automobile dealerships, it’s an opportunity to strengthen customer…

Why Car Dealerships Are Betting Big on AI Budgets

January 27, 2025

The automotive industry is undergoing a paradigm shift, and Artificial Intelligence (AI) is at the center of this transformation. Dealerships worldwide are increasing their investments in AI, not just as…

Teaming Up With AI: A Win-Win for Dealership Employees

January 20, 2025

How AI is Supporting Dealership Employees At the heart of every dealership, it’s the people who make the difference. They connect with customers, answer questions, and guide decisions with empathy…

AI in Automotive Retail: What Dealers Need to Know in 2025

January 15, 2025

The Changing Face of AI in Dealerships Artificial Intelligence (AI) has long been a transformative presence in the automotive industry. For years, dealerships have leveraged AI for tasks like customer…

What’s On Your Christmas Wishlist?

December 10, 2024

Explore a wish list for growth and innovation this Christmas. From automation to sustainability, set bold goals to make 2025 your most impactful year yet.

Year-End Inventory and Model Clearance: The Key to Moving Last Year’s Stock

November 21, 2024

Discover strategies to clear last year's inventory, boost sales, and maximize revenue during the year-end rush. Learn how dealerships can leverage customer motivations and promotions effectively.

End-of-Year Recap: Lessons Learned and Trends to Watch in the Automobile Industry

November 18, 2024

Explore the key lessons of 2024 for automobile dealerships, from supply chain adaptation to digital transformation, and uncover emerging trends shaping the industry's future.

AI’s Journey: From Breakthroughs to Tomorrow’s Innovations

November 1, 2024

Explore the rapid evolution of AI, its impact across industries, and what the future holds—from autonomous vehicles to ethical AI and adaptive intelligence.

Navigating Challenges: How Auto Dealerships Can Thrive Amid Economic Uncertainty

October 30, 2024

Discover how auto dealerships can overcome rising costs and market pressures with strategies focused on efficiency, customer experience, and sustainability.

Gen Z and Millennials: Understanding the Preferences and Buying Behaviours of Younger Generations

October 15, 2024

The auto industry is evolving, and a significant shift in buying behaviour is emerging as Gen Z and Millennials become key consumers. Understanding what drives their decisions can unlock new…

The Role of AI in Service Upsell Opportunities

October 1, 2024

For car dealerships, the service department is a significant revenue driver. However, many dealerships miss out on potential upsell opportunities due to a lack of personalized customer insights. This is…

Service Drive Customer Experience: 3 Key Improvements for Automobile Dealerships

October 1, 2024

In the automobile dealership industry, the service drive is more than just a checkpoint for car maintenance; it’s a pivotal moment in shaping customer loyalty and satisfaction. Improving the service…

Navigating New Challenges: The U.S. Auto Industry’s Resilience Amid the CDK Global Outage

October 1, 2024

As we assess the state of the U.S. auto industry in 2024, the sector not only reflects a remarkable recovery from the low inventory and high prices of 2022 but…

The Rise of the AI Salesperson: Friend or Foe in the Dealership?

August 11, 2024

Imagine walking into a car dealership and being greeted by an AI salesperson instead of a human. This might sound like science fiction, but it’s quickly becoming reality. The integration…

Road Trip Shenanigans with Max and MIA

July 26, 2024

Fast forward to a future where car travel isn’t just about getting from point A to point B. Imagine in-car companions not as fancy GPS units, but as witty travel…

Is Your Dealership Ready for an AI Assistant? Embracing the Future of Auto Sales

July 19, 2024

In the ever-evolving landscape of automotive retail, Artificial Intelligence (AI) has made significant strides in recent years. As dealerships across the nation have gradually adopted various AI technologies, a new…

Humanizing The Machine: Building Trust with AI-Powered Sales

July 10, 2024

As AI technology reshapes the sales landscape, a critical challenge is evident: building genuine trust in automated interactions. While AI tools offer remarkable efficiency and precision, the true measure of…

The Digital Transformation: The Rise of Modern Automation

June 26, 2024

This is the third and final installment in our blog series exploring the profound impact of technological revolutions on the automotive industry. After delving into the mechanization and mass production…

The Leap Forward: The Second Industrial Revolution

June 19, 2024

As we continue our journey through the history of technology and its impact on the automotive industry, we turn our attention to the Second Industrial Revolution – a pivotal era…

The Dawn of Automation: The First Industrial Revolution

June 12, 2024

Throughout history, there have been some really amazing transformations that occurred in the automotive industry due to breakthrough technology. This blog series is divided into three chapters where we discuss…

Can AI Negotiate Your Next Car Deal?

June 6, 2024

In the automotive industry, Parts and Service departments have long been the cornerstone of profitability. While these departments excel in generating revenue, an even greater opportunity lies in intelligently facilitating…

AI Drives Acceleration in the Automotive Retail Experience of 2024

May 29, 2024

As the year 2024 unfolds, the automotive industry has undergone a remarkable change, propelled by the rapid integration of artificial intelligence (AI) technologies within dealership operations. What was once a…

5 Proactive Strategies for Auto Dealerships to Foster Customer Loyalty and Boost Retention

May 15, 2024

Maintaining a loyal customer base not only ensures steady revenue streams but also acts as a powerful marketing tool through positive word-of-mouth and referrals. This is why fostering customer loyalty…

AI-Powered Lead Scoring in the Automotive Dealership Space

May 3, 2024

Lead scoring has become a crucial technique for prioritizing sales efforts and maximizing revenue potential. Traditionally, lead scoring has been a manual process, relying on sales representatives to assess and…

Predictive Maintenance: Using AI to Keep Cars on the Road

April 30, 2024

In the fast-paced world of automotive technology, vehicle maintenance is a crucial aspect that impacts safety, reliability, and customer satisfaction. However, traditional preventive maintenance approaches often fall short in addressing…

The Power of Personalized Marketing and Loyalty Programs for Used Car Customers

April 23, 2024

The used car market in the US is a thriving and highly competitive arena. Customers have a vast array of choices, from private sellers to online marketplaces and traditional dealerships.…

Pack Light, Play More, Spring Essentials for Active Families

March 25, 2024

Spring whispers promises of warmer days, blooming landscapes, and adventures waiting just beyond the horizon. This season is prime time for families to pack the car and create lasting memories…

Oops, I Did It Again (But Not Really!): Imagining AI’s Hilarious Quirk

March 12, 2024

Let’s be honest, our interactions with technology can sometimes feel a bit… predictable. We issue commands to voice assistants, navigate websites designed for clarity, and occasionally find ourselves locked in…

How AI Is Improving Dealership’s Inventory Management System to Meet Customer Needs

March 4, 2024

Remember car shopping before the digital age? Imagine rows and rows of cars, parked like a game of automotive hide-and-seek. Salespeople were walking encyclopedias, trying to recall which car was…

Building a Strong Vehicle Acquisition Strategy for Your Dealership

February 23, 2024

An effective vehicle acquisition strategy is vital for any auto dealership’s success. The vehicles you acquire for inventory directly impact sales volume, revenue growth, and overall profitability. There are several…

A Dealership Guide to Identify and Integrate AI into Existing Systems

February 16, 2024

In the dynamic landscape of automotive dealerships, staying ahead in the competitive market is paramount. The emergence of digital transformation has opened new avenues for growth and efficiency, with Artificial…

AI at the Wheel: Transforming Auto Service into Sales Opportunities

February 9, 2024

The Evolving Landscape of Service-to-Sales The journey from servicing vehicles to identifying new sales opportunities has traditionally been viewed through separate lenses. However, the landscape is shifting, not with a…

Reinventing Automobile Dealerships for an AI-First World

January 31, 2024

The automotive retail industry is on the cusp of a monumental shift driven by artificial intelligence. As AI capabilities advance exponentially, everything from the car buying journey to inventory management…

AI in 2024: What Does That Mean for an Automobile Dealership?

January 11, 2024

Artificial intelligence has been making gradual inroads into the automobile dealership landscape for years. Chatbots handle basic customer queries while algorithms crunch inventory data to optimize supply planning. However, these…

The Impact of Global Events on Local Automobile Dealership Sales

December 20, 2023

The automotive industry has proven itself over decades to be highly influenced by global events and economic conditions. Major developments on the world stage have historically caused immense fluctuations in…

Tech trends for smarter sales in 2024

December 19, 2023

The automotive industry, a dynamic and ever-evolving sector, is experiencing transformative shifts. Driven by supply chain disruptions, the exponential growth of electric vehicles (EVs), economic uncertainties, and evolving consumer behaviors,…

4 Ways to Improve Customer Experience in the Automotive Industry

December 2, 2023

With the auto retail landscape growing increasingly competitive, customer experience (CX) has become crucial for dealership success and sustainability. Between endless make, model and dealership choices, today’s consumers expect seamless,…

Electric Vehicle (EV) Market Expansion in 2023

November 28, 2023

The electric vehicle (EV) market in 2023 serves as a clear indicator of rapid technological advancement and shifting consumer priorities. This year, the EV sector has not only grown but…

Black Friday & Cyber Monday – How Dealerships Can Take Advantage

November 22, 2023

For car dealerships, Black Friday (BF) and Cyber Monday (CM) sales events mark the kickoff of the vital year-end sales push. As consumer appetite for BF/CM deals has grown over…

The Role of Customer Experience in Holiday Sales Success: A Technological Edge with ROboT

November 18, 2023

The holiday season is a pivotal time for the auto industry, marked by a significant increase in consumer spending. Discover how enhancing customer experience can shift your sales into high…

Train Your Teams for Higher ROI

November 15, 2023

Digital transformation is a business model shift, and to achieve maximum ROI from any digital tool teams must know how to use the technologies at the outset, and as they…

Inside the Metaverse: How AI is Changing the Game in Virtual Realms

November 14, 2023

Stepping into the future with Metaverse! AI is the key in crafting realistic, immersive experiences in our virtual world. At MMAI, we're harnessing this potential to revolutionize Blockchain Technology and…

Supercharging Lead Engagement: The Cognitgo BDC Approach

November 13, 2023

Every lead counts, and each unattended lead can be a missed sale. But not on our watch! At Cognitgo, our in-house Business Development Center (BDC) team is dedicated to squeezing…

From Service to Sales: Harnessing the Untapped Potential of Your Dealership’s Service Drive with ROboT

November 13, 2023

Automobile Dealership's are no longer just a center for car service and repairs but a pivotal touchpoint for enhancing customer relationships and driving sales growth. Unleash the power of your…

The Roadmap to Automotive Purchases: Understanding Today’s Buyer’s Journey

November 7, 2023

In the fast-paced world of automotive sales, understanding the customer’s journey from the spark of interest to the point of purchase is key for any business looking to stay ahead.…

Holiday Hustle 2023: Preparing Dealerships for What’s Coming

November 4, 2023

The holiday season has always had a bit of magic for businesses, especially car dealerships. Twinkling lights, festive decorations, and the thrill of a new car purchase, there’s an undeniable…

Sales Showdown 2023: The Duel of New Vs. Used Car Market Trends

October 19, 2023

In 2023, the automotive market showcased a notable duel between new and used car sales, significantly driven by various factors including economic conditions, technological advancements, and consumer preferences. The trends…

Harnessing the Surge: Steering through the EV Wave while Fine-Tuning Dealership Inventory amidst Trade-Ins and Upgrades

October 10, 2023

In the dynamic realm of the automotive industry, 2023 marks another year where electric vehicles (EVs) accelerate past conventional benchmarks, redefining how we perceive mobility. With global shifts in policy,…

Steering Through 2023: Tech Innovations Every Auto Dealer Must Recognize

October 3, 2023

The auto industry is a dynamic sector, and with the dawn of 2023, it’s clear that technology is at its heart, driving significant change. As auto dealers, staying updated with…

Missing Out? Discover What Leading Dealerships Are Doing Differently

October 3, 2023

For automobile dealers, each handshake with a new customer is not merely a transaction; it’s a symbol of a relationship forged, a trust cultivated, and a journey commenced. However, this…

Safeguarding the Future of Auto Dealerships: Navigating the Evolution of Auto Retail

September 26, 2023

In a time where technological advancements are becoming the norm, the future of auto dealerships is poised for exciting possibilities, much like a car revving up at the starting line.…

Customer Retention using AI: Strategies and Tools to Increase Customer Loyalty and Repeat Business

September 12, 2023

Customer retention is more critical than ever in today’s competitive automobile dealership landscape. While acquiring new customers is essential, retaining existing ones is often more cost-effective and can significantly impact…

Driving Sales: AI’s Role in Transforming Auto Business Insights

September 3, 2023

In today’s fast-paced digital world, businesses are constantly seeking ways to gain a competitive edge. For the automobile industry, insights are the new gold. Business insights, particularly in the auto…

Navigating the Road Ahead: AI at the Intersection of Autonomous Cars and Dealerships

August 25, 2023

As we stand at the crossroads of technological advancements, the integration of Artificial Intelligence (AI) into autonomous vehicles is reshaping the way we perceive and interact with automobiles. This article delves…

Seasonal Trends in Car Buying in the United States

August 22, 2023

Understanding the buying patterns of consumers in the automotive industry can be a complex task. However, for many years, seasonal trends in car buying have been a reliable guide for…

End the Risk of Fraud and Errors at Your Hospitality Enterprise

June 5, 2023

In the hospitality industry, a large portion of revenue goes into purchasing products or services. And before you know it, invoices pile up, and it becomes a challenge manually processing…

Don’t Let Staffing Dilemmas Pause Your Progress

May 25, 2023

The hospitality industry faces a severe staffing challenge as it recovers from the pandemic imposed slowdown. According to U.S. Census survey data from early April, 37% of small hospitality businesses have…

5 Reasons Why AI Should Be a Part of Your Sales Process

May 25, 2023

Everyone’s going gaga over AI-powered tools right now, and for a good reason too. Apart from the all-too-common benefits of time and cost savings in executing routine tasks, AI-powered tools…

The Economical Way To Build Inventory And Turn A Profit

May 25, 2023

Auto dealerships are always looking for ways to build their inventory of pre-owned cars and turn a profit. One cost-effective way to do this is by sourcing pre-owned cars from…

The Impact of Chargebacks on the Revenue of Hospitality Enterprises

May 25, 2023

As a hospitality accounting leader, staying on top of financial KPIs is probably high on your priority list. Keeping track of costs related to all parts of the business while…

Record CPO Sales in February 2023: What’s Driving the Growth and What Dealers Can Do to Capitalize on It

May 25, 2023

The automotive industry experienced a surge in demand for certified pre-owned (CPO) vehicles in February 2023, marking an all-time high in CPO sales. This trend is a positive sign for…

Using AI to Enhance the Car Buying Experience: Examples of Successful AI Implementations in the Automotive Industry

May 25, 2023

Artificial intelligence (AI) has revolutionized the automotive industry, which has led to improving various aspects of the car buying experience. This blog will explore how AI enhances the car buying…

The future of auto dealership sales: How AI is revolutionizing lead management and personalized pricing

March 23, 2023

Dealership sales teams are very busy and manage multiple functions. They must ensure they are providing a superior customer experience, while also executing sales campaigns, updating inventory, and managing leads. All of…

WHY A ROBUST LEAD FOLLOW UP PROCESS IS A NON-NEGOTIABLE IN YOUR AUTOMOBILE DEALERSHIP

March 23, 2023

With the inventory shortage coming to an end, customers are ready to explore the market for their next car. An effective lead follow-up could make all the difference in clinching…

How is RObot Different from Equity Mining Tools?

March 23, 2023

Equity mining tools and Cognitgo’s RObot both identify potential trade-in and buyback opportunities for automotive dealerships. However, the RObot has several key advantages over traditional equity mining tools. In this…

3 WAYS AUTO DEALERSHIPS CAN GROW SALES OF USED CARS

March 23, 2023

In recent years, the cost of buying a new vehicle has skyrocketed. Between 2012 and 2018, the average price of a new car went up by more than 20 percent!…

Staying Ahead of the Game: Top Market Trends for Car Dealers in 2023

January 10, 2023

The automotive retail industry is constantly evolving and it’s important for dealerships to stay up to date on the latest trends in order to stay competitive. In this blog, we…

How Automobile Dealers Can Harness AI to Create the perfect Hybrid Shopping Experience

December 21, 2022

The rise of e-commerce has created an entirely new playing field in the automobile industry. As more dealerships move toward offering online portals, it is becoming increasingly important to create…

Enhancing the Customer Experience at Automobile Dealerships

December 16, 2022

An automobile dealership is far more than just a place to buy cars. It’s an experience for customers—one that shapes their opinion about the dealership and the brand they’ve chosen.…

The Power of Customer Retention in the Automobile Industry

December 7, 2022

It is no secret that customer acquisition is essential for any successful business. However, one of the most undervalued marketing strategies used today is customer retention. In the automobile industry,…

Harnessing the Power of Dealership Loyalty Programs

December 1, 2022

Automobiles are a high-value purchase. One that is executed after considerable research, thought, deliberation, and consultation with the family. If it’s the buyer’s first car, it is undoubtedly an emotional…

Tips for Navigating through Rough Weather during holidays

November 29, 2022

Thanksgiving is here and the festivities make us wish Christmas would come sooner. It is that time of the year when you look forward to being with your family and…

How Technology Can Improve Customer Experience And Influence Automotive Buying Decisions

November 10, 2022

Technology is changing the automotive industry. Customers now have more buying power than ever before and are using technology to make informed decisions. As a result, auto dealerships are leaning…

How to Market Your Auto Dealership Online This Holiday Season

November 3, 2022

The holiday season is upon us and it’s time to start implementing your strategy for winning over more customers.-. Inventory trends are starting to take a positive turn, which is…

How Automobile Dealerships Can Use Intelligent Automation in Their Marketing Strategies

October 25, 2022

In recent years, there has been a shift in the automotive industry towards more personalized and targeted marketing efforts. This has been made possible by technological advances, particularly in intelligent…

How a robust follow-up process is key to generating higher revenue

October 20, 2022

Follow-up calls/emails are one of the critical weapons in a salesperson’s arsenal. A well-crafted follow-up message can help you win clients without much coercion. Most sales occur because great salespeople…

Automobile Sales Trends to Watch for

October 11, 2022

The automotive industry is always changing and evolving. To stay ahead of the curve, it is important to stay up to date on the latest sales trends. Here are two…

Building a loyal clientele with a technologically empowered BDC

September 29, 2022

Auto manufacturers are competing to bring the car of tomorrow into our driveways. But it is not just about what you drive – a significant transformation is happening in how…

How to calculate True Vehicle Value

September 22, 2022

What is True Vehicle Value, and Why Does it Matter? The current problem of inventory shortage among auto dealerships can be solved by capitalizing on purchasing in-demand vehicles from customers…

The Secret to Higher CX Score

September 15, 2022

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos. This must be the most…

4 Critical Focus Areas for Navigating the Inventory Challenge

September 1, 2022

For the last few quarters, strong demand and limited inventory have been the norm in the automobile industry. While no one can predict the market, and sales can sometimes appear…

Boost your Sales from Your Service Drive with RObot

August 30, 2022

Engaging with customers who are already in your service drive is an easy and cost-effective way to build a trustworthy relationship, drive sales and build inventory. With the automobile industry…

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