Blog – Cognitgo

The Power of Personalized Marketing and Loyalty Programs for Used Car Customers

April 23, 2024

The used car market in the US is a thriving and highly competitive arena. Customers have a vast array of choices, from private sellers to online marketplaces and traditional dealerships. [...]

Pack Light, Play More, Spring Essentials for Active Families

March 25, 2024

Spring whispers promises of warmer days, blooming landscapes, and adventures waiting just beyond the horizon. This season is prime time for families to pack the car and create lasting memories [...]

Oops, I Did It Again (But Not Really!): Imagining AI’s Hilarious Quirk

March 12, 2024

Let’s be honest, our interactions with technology can sometimes feel a bit… predictable. We issue commands to voice assistants, navigate websites designed for clarity, and occasionally find ourselves locked in [...]

How AI Is Improving Dealership’s Inventory Management System to Meet Customer Needs

March 4, 2024

Remember car shopping before the digital age? Imagine rows and rows of cars, parked like a game of automotive hide-and-seek. Salespeople were walking encyclopedias, trying to recall which car was [...]

Building a Strong Vehicle Acquisition Strategy for Your Dealership

February 23, 2024

An effective vehicle acquisition strategy is vital for any auto dealership’s success. The vehicles you acquire for inventory directly impact sales volume, revenue growth, and overall profitability. There are several [...]

A Dealership Guide to Identify and Integrate AI into Existing Systems

February 16, 2024

In the dynamic landscape of automotive dealerships, staying ahead in the competitive market is paramount. The emergence of digital transformation has opened new avenues for growth and efficiency, with Artificial [...]

AI at the Wheel: Transforming Auto Service into Sales Opportunities

February 9, 2024

The Evolving Landscape of Service-to-Sales The journey from servicing vehicles to identifying new sales opportunities has traditionally been viewed through separate lenses. However, the landscape is shifting, not with a [...]

Reinventing Automobile Dealerships for an AI-First World

January 31, 2024

The automotive retail industry is on the cusp of a monumental shift driven by artificial intelligence. As AI capabilities advance exponentially, everything from the car buying journey to inventory management [...]

AI in 2024: What Does That Mean for an Automobile Dealership?

January 11, 2024

Artificial intelligence has been making gradual inroads into the automobile dealership landscape for years. Chatbots handle basic customer queries while algorithms crunch inventory data to optimize supply planning. However, these [...]

The Impact of Global Events on Local Automobile Dealership Sales

December 20, 2023

The automotive industry has proven itself over decades to be highly influenced by global events and economic conditions. Major developments on the world stage have historically caused immense fluctuations in [...]

Tech trends for smarter sales in 2024

December 19, 2023

The automotive industry, a dynamic and ever-evolving sector, is experiencing transformative shifts. Driven by supply chain disruptions, the exponential growth of electric vehicles (EVs), economic uncertainties, and evolving consumer behaviors, [...]

4 Ways to Improve Customer Experience in the Automotive Industry

December 2, 2023

With the auto retail landscape growing increasingly competitive, customer experience (CX) has become crucial for dealership success and sustainability. Between endless make, model and dealership choices, today’s consumers expect seamless, [...]

Electric Vehicle (EV) Market Expansion in 2023

November 28, 2023

The electric vehicle (EV) market in 2023 serves as a clear indicator of rapid technological advancement and shifting consumer priorities. This year, the EV sector has not only grown but [...]

Black Friday & Cyber Monday – How Dealerships Can Take Advantage

November 22, 2023

For car dealerships, Black Friday (BF) and Cyber Monday (CM) sales events mark the kickoff of the vital year-end sales push. As consumer appetite for BF/CM deals has grown over [...]

The Role of Customer Experience in Holiday Sales Success: A Technological Edge with ROboT

November 18, 2023

The holiday season is a pivotal time for the auto industry, marked by a significant increase in consumer spending. Discover how enhancing customer experience can shift your sales into high [...]

Train Your Teams for Higher ROI

November 15, 2023

Digital transformation is a business model shift, and to achieve maximum ROI from any digital tool teams must know how to use the technologies at the outset, and as they [...]

Inside the Metaverse: How AI is Changing the Game in Virtual Realms

November 14, 2023

Stepping into the future with Metaverse! AI is the key in crafting realistic, immersive experiences in our virtual world. At MMAI, we're harnessing this potential to revolutionize Blockchain Technology and [...]

Supercharging Lead Engagement: The Cognitgo BDC Approach

November 13, 2023

Every lead counts, and each unattended lead can be a missed sale. But not on our watch! At Cognitgo, our in-house Business Development Center (BDC) team is dedicated to squeezing [...]

From Service to Sales: Harnessing the Untapped Potential of Your Dealership’s Service Drive with ROboT

November 13, 2023

Automobile Dealership's are no longer just a center for car service and repairs but a pivotal touchpoint for enhancing customer relationships and driving sales growth. Unleash the power of your [...]

The Roadmap to Automotive Purchases: Understanding Today’s Buyer’s Journey

November 7, 2023

In the fast-paced world of automotive sales, understanding the customer’s journey from the spark of interest to the point of purchase is key for any business looking to stay ahead. [...]

Holiday Hustle 2023: Preparing Dealerships for What’s Coming

November 4, 2023

The holiday season has always had a bit of magic for businesses, especially car dealerships. Twinkling lights, festive decorations, and the thrill of a new car purchase, there’s an undeniable [...]

Sales Showdown 2023: The Duel of New Vs. Used Car Market Trends

October 19, 2023

In 2023, the automotive market showcased a notable duel between new and used car sales, significantly driven by various factors including economic conditions, technological advancements, and consumer preferences. The trends [...]

Harnessing the Surge: Steering through the EV Wave while Fine-Tuning Dealership Inventory amidst Trade-Ins and Upgrades

October 10, 2023

In the dynamic realm of the automotive industry, 2023 marks another year where electric vehicles (EVs) accelerate past conventional benchmarks, redefining how we perceive mobility. With global shifts in policy, [...]

Steering Through 2023: Tech Innovations Every Auto Dealer Must Recognize

October 3, 2023

The auto industry is a dynamic sector, and with the dawn of 2023, it’s clear that technology is at its heart, driving significant change. As auto dealers, staying updated with [...]

Missing Out? Discover What Leading Dealerships Are Doing Differently

October 3, 2023

For automobile dealers, each handshake with a new customer is not merely a transaction; it’s a symbol of a relationship forged, a trust cultivated, and a journey commenced. However, this [...]

Safeguarding the Future of Auto Dealerships: Navigating the Evolution of Auto Retail

September 26, 2023

In a time where technological advancements are becoming the norm, the future of auto dealerships is poised for exciting possibilities, much like a car revving up at the starting line. [...]

Customer Retention using AI: Strategies and Tools to Increase Customer Loyalty and Repeat Business

September 12, 2023

Customer retention is more critical than ever in today’s competitive automobile dealership landscape. While acquiring new customers is essential, retaining existing ones is often more cost-effective and can significantly impact [...]

Driving Sales: AI’s Role in Transforming Auto Business Insights

September 3, 2023

In today’s fast-paced digital world, businesses are constantly seeking ways to gain a competitive edge. For the automobile industry, insights are the new gold. Business insights, particularly in the auto [...]

Navigating the Road Ahead: AI at the Intersection of Autonomous Cars and Dealerships

August 25, 2023

As we stand at the crossroads of technological advancements, the integration of Artificial Intelligence (AI) into autonomous vehicles is reshaping the way we perceive and interact with automobiles. This article delves [...]

Seasonal Trends in Car Buying in the United States

August 22, 2023

Understanding the buying patterns of consumers in the automotive industry can be a complex task. However, for many years, seasonal trends in car buying have been a reliable guide for [...]

End the Risk of Fraud and Errors at Your Hospitality Enterprise

June 5, 2023

In the hospitality industry, a large portion of revenue goes into purchasing products or services. And before you know it, invoices pile up, and it becomes a challenge manually processing [...]

Don’t Let Staffing Dilemmas Pause Your Progress

May 25, 2023

The hospitality industry faces a severe staffing challenge as it recovers from the pandemic imposed slowdown. According to U.S. Census survey data from early April, 37% of small hospitality businesses have [...]

5 Reasons Why AI Should Be a Part of Your Sales Process

May 25, 2023

Everyone’s going gaga over AI-powered tools right now, and for a good reason too. Apart from the all-too-common benefits of time and cost savings in executing routine tasks, AI-powered tools [...]

The Economical Way To Build Inventory And Turn A Profit

May 25, 2023

Auto dealerships are always looking for ways to build their inventory of pre-owned cars and turn a profit. One cost-effective way to do this is by sourcing pre-owned cars from [...]

The Impact of Chargebacks on the Revenue of Hospitality Enterprises

May 25, 2023

As a hospitality accounting leader, staying on top of financial KPIs is probably high on your priority list. Keeping track of costs related to all parts of the business while [...]

Record CPO Sales in February 2023: What’s Driving the Growth and What Dealers Can Do to Capitalize on It

May 25, 2023

The automotive industry experienced a surge in demand for certified pre-owned (CPO) vehicles in February 2023, marking an all-time high in CPO sales. This trend is a positive sign for [...]

Using AI to Enhance the Car Buying Experience: Examples of Successful AI Implementations in the Automotive Industry

May 25, 2023

Artificial intelligence (AI) has revolutionized the automotive industry, which has led to improving various aspects of the car buying experience. This blog will explore how AI enhances the car buying [...]

The future of auto dealership sales: How AI is revolutionizing lead management and personalized pricing

March 23, 2023

Dealership sales teams are very busy and manage multiple functions. They must ensure they are providing a superior customer experience, while also executing sales campaigns, updating inventory, and managing leads. All of [...]

WHY A ROBUST LEAD FOLLOW UP PROCESS IS A NON-NEGOTIABLE IN YOUR AUTOMOBILE DEALERSHIP

March 23, 2023

With the inventory shortage coming to an end, customers are ready to explore the market for their next car. An effective lead follow-up could make all the difference in clinching [...]

How is RObot Different from Equity Mining Tools?

March 23, 2023

Equity mining tools and Cognitgo’s RObot both identify potential trade-in and buyback opportunities for automotive dealerships. However, the RObot has several key advantages over traditional equity mining tools. In this [...]

3 WAYS AUTO DEALERSHIPS CAN GROW SALES OF USED CARS

March 23, 2023

In recent years, the cost of buying a new vehicle has skyrocketed. Between 2012 and 2018, the average price of a new car went up by more than 20 percent! [...]

Staying Ahead of the Game: Top Market Trends for Car Dealers in 2023

January 10, 2023

The automotive retail industry is constantly evolving and it’s important for dealerships to stay up to date on the latest trends in order to stay competitive. In this blog, we [...]

How Automobile Dealers Can Harness AI to Create the perfect Hybrid Shopping Experience

December 21, 2022

The rise of e-commerce has created an entirely new playing field in the automobile industry. As more dealerships move toward offering online portals, it is becoming increasingly important to create [...]

Enhancing the Customer Experience at Automobile Dealerships

December 16, 2022

An automobile dealership is far more than just a place to buy cars. It’s an experience for customers—one that shapes their opinion about the dealership and the brand they’ve chosen. [...]

The Power of Customer Retention in the Automobile Industry

December 7, 2022

It is no secret that customer acquisition is essential for any successful business. However, one of the most undervalued marketing strategies used today is customer retention. In the automobile industry, [...]

Harnessing the Power of Dealership Loyalty Programs

December 1, 2022

Automobiles are a high-value purchase. One that is executed after considerable research, thought, deliberation, and consultation with the family. If it’s the buyer’s first car, it is undoubtedly an emotional [...]

Tips for Navigating through Rough Weather during holidays

November 29, 2022

Thanksgiving is here and the festivities make us wish Christmas would come sooner. It is that time of the year when you look forward to being with your family and [...]

How Technology Can Improve Customer Experience And Influence Automotive Buying Decisions

November 10, 2022

Technology is changing the automotive industry. Customers now have more buying power than ever before and are using technology to make informed decisions. As a result, auto dealerships are leaning [...]

How to Market Your Auto Dealership Online This Holiday Season

November 3, 2022

The holiday season is upon us and it’s time to start implementing your strategy for winning over more customers.-. Inventory trends are starting to take a positive turn, which is [...]

How Automobile Dealerships Can Use Intelligent Automation in Their Marketing Strategies

October 25, 2022

In recent years, there has been a shift in the automotive industry towards more personalized and targeted marketing efforts. This has been made possible by technological advances, particularly in intelligent [...]

How a robust follow-up process is key to generating higher revenue

October 20, 2022

Follow-up calls/emails are one of the critical weapons in a salesperson’s arsenal. A well-crafted follow-up message can help you win clients without much coercion. Most sales occur because great salespeople [...]

Automobile Sales Trends to Watch for

October 11, 2022

The automotive industry is always changing and evolving. To stay ahead of the curve, it is important to stay up to date on the latest sales trends. Here are two [...]

Building a loyal clientele with a technologically empowered BDC

September 29, 2022

Auto manufacturers are competing to bring the car of tomorrow into our driveways. But it is not just about what you drive – a significant transformation is happening in how [...]

How to calculate True Vehicle Value

September 22, 2022

What is True Vehicle Value, and Why Does it Matter? The current problem of inventory shortage among auto dealerships can be solved by capitalizing on purchasing in-demand vehicles from customers [...]

The Secret to Higher CX Score

September 15, 2022

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos. This must be the most [...]

4 Critical Focus Areas for Navigating the Inventory Challenge

September 1, 2022

For the last few quarters, strong demand and limited inventory have been the norm in the automobile industry. While no one can predict the market, and sales can sometimes appear [...]

Boost your Sales from Your Service Drive with RObot

August 30, 2022

Engaging with customers who are already in your service drive is an easy and cost-effective way to build a trustworthy relationship, drive sales and build inventory. With the automobile industry [...]

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