Auto dealerships are always looking for ways to build their inventory of pre-owned cars and turn a profit. One cost-effective way to do this is by sourcing pre-owned cars from the service drive. This blog post will explore why sourcing pre-owned cars from the service drive is an intelligent business move.
Sourcing pre-owned cars from the service drive can be a cost-effective way to build inventory and turn a profit. Here are some of the major benefits:
1. Cost savings: When you source pre-owned cars from the service drive, you don’t have to spend money on advertising to attract potential sellers. Additionally, you can negotiate a fair price with service customers looking to trade in their vehicles.
2. Higher quality inventory: Since service drive customers have maintained their vehicles regularly, the pre-owned cars you source from the service drive are higher quality than those sourced from other channels.
3. Trustworthy relationships: By sourcing pre-owned cars from the service drive, you build a trustworthy relationship with your customers. It can lead to repeat business and positive word-of-mouth advertising.
4. Faster inventory turnaround: Pre-owned cars sourced from the service drive may require less reconditioning than those sourced from other channels, leading to a faster inventory turnaround time and, ultimately, increased profitability.
Sourcing pre-owned cars from the service drive is an intelligent way to build inventory and turn a profit. But to do it effectively, you must have a strategy. Here are some tips to help you get the most out of your service drive:
1. Use technology to your advantage: One of the most effective ways to source pre-owned cars from the service drive is by using automation solutions like Cognitgo’s RObot. RObot can automatically scan your service drive for potential trade-in opportunities and reach out to your customers immediately. This technology can save your staff valuable time and help you identify inventory opportunities you might have missed.
Cognitgo’s RObot works like a skilled salesperson to scan the service drive and identify potential buy-back opportunities and leads. RObot engages with prospects from the service drive by sending highly personalized text messages. All of this is done in real-time and engages every person who comes through the service drive. This automated process ensures no potential leads are omitted.
2. Follow up with customers: Once a potential trade-in opportunity has been identified, it’s essential to promptly follow up with the customer. Use automation tools like RObot to reach customers with personalized messages and incentives to trade in their vehicles at your dealership.
3. BDC teams provide auto dealerships with invaluable support. With their help, sales personnel are kept on top of inquiries and activities that can be turned into actionable appointments. That way auto dealers have more time to do what they specialize in – closing profitable deals!
BDC teams can boost their performance with an AI-powered solution like RObot, which intelligently identifies potential opportunities for trade-ins from the service drive and forwards it to the right resource.
By following these tips and using automation technology such as RObot, you can effectively source pre-owned cars from the service drive and build inventory while providing a better customer experience and increasing customer loyalty.
