In recent years, there has been a shift in the automotive industry towards more personalized and targeted marketing efforts. This has been made possible by technological advances, particularly in intelligent automation.
Intelligent automation uses technology to automate tasks that humans typically perform, including data entry, administrative tasks, social media campaigns, and lead generation. By automating these tasks, businesses can free employees to focus on more critical tasks, such as strategy and customer service. Additionally, automating repetitive tasks can help enterprises to improve efficiency and accuracy.
Automobile dealerships can streamline their marketing efforts and see a significant ROI by harnessing the power of intelligent automation. Here is a look at how intelligent automation can be used in automobile marketing strategies.
1. Collecting and Analyzing Data
One of the most important aspects of any marketing strategy is collecting and analyzing data from CRM tools. This data can be used to identify trends, target specific demographics, and track the effectiveness of marketing campaigns. Intelligent automation can collect and analyze data more efficiently, allowing for more informed and accurate decision-making.
2. Creating Personalized Content
With intelligent automation, it is possible to generate content specifically tailored to individual customers’ needs and interests. Personalized content is more likely to resonate with customers and result in increased sales.
3. Automating Customer Interactions
Another benefit of intelligent automation is the ability to automate customer touchpoints. These include sending automated emails, texts, placing phone calls, and scheduling test drives. Automating these repetitive customer interactions frees up the sales team to focus on more important things, such as building customer relationships.
These benefits lead to increased sales and a higher return on investment for marketing campaigns.
There are multiple ways intelligent automation can be used in a dealership setting. It could automate functions, such as, lead generation, appointment scheduling, and customer follow-up.
Lead Generation: Automating lead generation can help you save time and money. By using intelligent automation to gather leads from various sources (i.e., online forms, social media, and dealer websites) automobile dealerships can quickly and easily generate a list of
prospective customers. They can follow up with these leads via email or phone to try to schedule a test drive or appointment.
Appointment Scheduling: Appointment scheduling can be a time-consuming task if done manually. However, intelligent automation could be utilized to schedule the appointments. This frees up the sales and allows them to focus on selling cars rather than scheduling appointments.
Customer Follow-up: It is essential to follow up with your customers after they purchase a car from you. Using intelligent automation to schedule timely emails, texts, or phone calls, you can show your customers that you appreciate their relationship. This builds loyalty and repeat business. You can read more about building a robust follow-up process here.
AI-based technology solutions can help dealerships enhance customer experience by automating repetitive tasks and monitoring service drive to deliver real-time insights.
Cognito’s AI-powered RObot aims to be the ideal technology partner for dealerships to build an impressive inventory from their service drive.
The BDC support from Cognitgo, coupled with the AI-linked features of RObot, is a game-changer for automobile dealerships. It enables improved engagement and converts prospects into sales without increasing overhead costs.
Click here to book a free demo to understand RObot better.
Automobile dealerships can stay ahead of the curve by utilizing intelligent automation. Automating lead generation, appointment scheduling, and customer follow-up are just a few ways intelligent automation can improve efficiency while freeing up time and resources. By using intelligent automation in your dealership, you will be able to provide a better overall experience for your customers while increasing sales and loyalty.
